
Strategy
Work out what to build first, what can wait, and what to test before you spend real money.
FORGE · strategy & development studio
You bring the idea, whether it's a rough sketch or a project with a board deadline.
We help you figure out what to build.
Then we build it with you.
How it usually goes
Usually the idea is good and the people are smart.
But nobody on the team has shipped enough products to know which question to answer first.
We help you think it through, test the risky parts early, and then build it with you. The plan and the product come from the same people.

How we work
We use AI in nearly every part of the work:
What used to take a team this big……a small team builds now.
You see working software early instead of waiting months for a reveal.
Ways to start

Work out what to build first, what can wait, and what to test before you spend real money.

An AI strategy you can defend, written from prototypes your team actually built.

Web applications, internal tools, native apps, and prototypes you can put in front of real users.
We stay small on purpose. When a project needs more hands, we bring in partners we trust, like Atlas & Studio and Drew Todahl.
Who we've built for
What clients say
“The sprint gave us something our usual meetings couldn't—a structure that made it safe to disagree. We'd been circling the same questions for years, but this process forced us to actually make choices. By the end of day two, we weren't just nodding along anymore. We were building something together.”
“The flexible development process has made it possible for us to work together as a team and develop a solution that meets the needs and increases the value of the end result. Knowing that we can experiment and even make mistakes without them being incredibly costly is a huge comfort as we proceed into uncharted territory to help protect kids from child sexual abuse.”
“Dave's understanding of digital products and product strategy has been crucial as we move towards new solutions in a high-touch market. He's become an integral part of our team, leading workshops with stakeholders, vetting vendors, and developing a strategy for the museum. He's made our team stronger, and our product is set up for success in ways that are hard to even quantify!”
“Working with Dave & his FORGE tools is amazing. He has an uncanny ability to cut through the AI hype and target the exact answers you crave, in record time. Dave isn't just a great guy to work with, he's a secret weapon on how to use AI to improve your business.”
Rough sketch or board deadline, we'll help you figure out what to build, then build it with you.
Talk with Dave →