What we do

Strategy and development, usually both, usually with the same small team.

Thinking and building

Most of our work is some mix of two things. We help you think critically about an idea and spot the opportunities around it, and we build the tools and products that come out of that thinking. Sometimes Dave steps in as an interim CPO. Sometimes we're a product partner for a season, or the team that ships your product. Startups and established companies get the same process.

Introducing Anvil

Introducing Anvil

A six-week program for teams that have been asked for an AI strategy. Each person brings a real problem, tests a few ways to solve it, and builds a working prototype. We write the strategy from what the team learned, and your people keep the method.

From $6,000 for two people

Strategy

WHAT TO BUILD AND WHY

Strategy

We help you decide what to build first, what to skip, and what to test before you commit a budget to it. That can look like an interim CPO, a partner who asks hard questions about your roadmap, or a few working sessions with your leadership team. You come away with decisions and the reasoning behind them, written down so your team can use them.

Need an AI strategy specifically? Anvil is a six-week program built for that.

Development

BUILDING

Development

We've built software for healthcare, e-commerce, research, and nonprofits, from first prototypes to systems with millions of users. Every project starts with a written spec, and every change goes through automated tests and code review, which is how a small team ships in weeks. When a project needs more people, we bring in partners and international teams we've worked with for years.

Introducing Mynah

Introducing Mynah

Mynah is a kit of AI skills and guides that teaches Claude, ChatGPT, or Gemini to write in your business's voice. You own the files, there's no subscription, and you decide what to use it for, whether that's a blog, a book, or a product launch.

Workshops

DECIDE IN A WEEK

Workshops

Our Innovation Sprint is based on the Google Design Sprint. Over one to three weeks we prototype your idea and put it in front of real users, so you find out what's worth building before you build it. We've run sprints for early-stage startups, American Airlines, Dropbox, and the University of Oregon. You leave with a decision and a plan your team agreed to.